History
The underlying technology behind Ad Sense was derived
originally from WorldNet, Simply (a company started by the
founder of WorldNet, George A. Miller), and a number of
professors and graduate students from Brown University,
including James A. Anderson, Jeff Stibel, and Steve Reiss. A
variation of this technology utilizing WorldNet was
developed by Oingo, a small search engine company based in
Santa Monica founded in 1998 by Gilad Elbaz and Adam
Weissman. Oingo changed its name to Applied Semantics in
2001, which was later acquired by Google in April 2003 for
US$102 million.
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