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One of the main
reasons this program is so successful is because the ads
that are displayed closely match the content of your
website. This increases the chances that someone will click
on the ads.
Here's how Google
accomplishes the content match...
"...We go beyond
simple keyword matching to understand the context and
content of web pages. Based on an algorithm that includes
such factors as keyword analysis, word frequency, font size,
and the overall link structure of the web, we know what a
page is about, and can precisely match Google ads to each
page."
So let's say you
have an information website about yoga. Once you join
AdSense and paste their ad code into your site, Google's
technology will determine the topic of the pages by scanning
for keyword repeats, page title, etc.
If successful,
you will see ads that relate to yoga displayed on your web
pages. Of course, the more related the ads are to your
site's content, the better the click-thru.
Keep in mind, the
ads may not be an exact match because it depends on the ads
inside Google's database. So instead of seeing yoga ads, you
may see more generic ads like exercise, healthy eating,
etc. This is not a bad thing because these are topics your
visitors will likely be interested in as well.
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