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"What's the
catch here? Why would Google just give away money
advertisers are paying them?"
Because Google is
very smart.
Now that I
understand how AdSense works, I can see that it's a win-win
situation for everyone involved, and the bottom line
benefits Google. Since the advertiser's ads are now being
displayed on more web sites all over the internet (instead
of just Google's site), they are getting much more
exposure. More exposure means more clicks and even more
traffic for their site over a shorter period of time.
This is good news
for Google because the more traffic the advertisers receive,
the faster their advertising funds are used up.
What an ingenious
way for Google to increase the amount of money they earn
from advertisers while building loyalty with website owners
(like us) who are now getting paid to help them advertise.
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