|
For years, website owners have
tried to make money from their sites by putting up banner
ads in hopes of visitors clicking them. The problem with
banner ads is that the Internet audience is so immune to
them, people do not click on them anymore.
When's the last time you
clicked a banner ad?
Second, in order for the web
site owner to earn money from that banner ad, usually the
web surfer that clicks has to purchase something. With
AdSense, your visitors just have to click the ads. They
don't have to purchase a single thing.
Third, most people that use
banner ads do not do a good job of matching the ads to the
website's content so the click thru percentages are dismal.
With Google's AdSense, not
only are you displaying text ads, (which tend to receive a
much higher click-thru rate than banner ads), but you are
displaying contextual ads that match your website's
content....thanks to Google's advanced technology.
Lots of times people think the
ads are part of your site's content so they click because
the information is relevant to your site. Whereas with
banner ads, they often have little relevance and people tend
to ignore them no matter how much they flash and fly across
the page.
|
